Marketing-led, sales-led, product-led: every model bolts the whole business onto one piece and waits for it to buckle. Systems-Led Growth connects the pieces. AI runs the middle. You keep the judgment. One operator outproduces a fifteen-person department.
You ask AI to do one thing. Then you do the next thing. You are the connective tissue between every step, copying, pasting, and re-prompting. Most teams never leave here.
Three years building the growth engine from scratch: the content system, the SEO and AEO strategy, the whole thing. The decision I'm proudest of was a deletion.
The traffic looked great on a chart and converted nobody. Pipeline over pageviews. Every time.
The category and the agency. I build the system that runs your go-to-market, on your Brand Brain, with one operator instead of a department.
▸ This pageThe book. Why infrastructure beats output, told through the Wonka factory: lay the pipes before you chase the chocolate.
Read the framework →The podcast and newsletter. I build the whole thing in public: the frameworks, the numbers, and the parts that don't work yet.
Watch it get built →If we build the engine, the audit was free. The downside is a clear picture of your content. The upside is owning your category.